01
Where did visitors come from?
Channels, referring domains and UTM source, medium and campaign, from each session's first page view.
ask across the bay
Answer traffic questions with drill-downs and reports.
Pick a page, country, device, channel, referrer or UTM value and every figure on the dashboard narrows to it. For product questions, Insights, Funnels, Flows and Retention read the same events. knockstat has no chat assistant; you answer questions by narrowing the numbers.
dashboard / drill-down
Drill-down: page /pricing, last 7 days
Every figure narrows to the sessions that viewed /pricing, with the previous 7 days beside it.
entry and exit pageslisted
channels and referrerslisted
bot trafficleft out
san francisco signal
Questions the dashboard answers today
Each view takes the same drill-downs, and they combine.
02
How much of it is bots?
Ingest marks bots and automated clients by user agent. People's figures leave them out, and bot traffic is counted on its own.
03
What broke?
The errors view lists the pages people got 4xx and 5xx answers on, with requests and visitors.
product reports
Product reports on your own events
Send custom events with the browser script or the Node SDK, identify logged-in users, then build Insights, Funnels, Flows and Retention reports. The reports are in preview in the dashboard.
report / funnels
Funnel: page view /pricing, then signup, within 1 day
Each step shows the users who reached it, the drop-off since the step before, and the median time to convert.
steps2 to 8
conversion windowup to 30 days
botsleft out
launch from the pier
Start with one site.
Send its access logs or add the script, then open the dashboard.