01
Which referrers sent visitors who reached pricing?
Useful after launches, posts, newsletter sends, and partner links.
question library
A field guide for asking better traffic questions.
Use these as starting points. Each answer can be narrowed by page, source, status code, crawler, country, and time window.
growthsource shifts
opserror clusters
seocrawler trails
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Growth questions
Find movement without confusing bot volume for human intent.
02
Which pages gained human traffic but lost conversions?
Separates acquisition movement from route or checkout problems.
03
What changed after the deploy?
Compare before and after windows by route, status, and country.
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Operational questions
Use traffic analytics as an incident lens.
04
Where did 5xx errors cluster?
See route, region, and time window behind server failures.
05
Which crawlers hit the expensive routes?
Spot automation that creates load but not value.
06
Did docs traffic change by region?
Catch localized routing, CDN, or marketing effects.